Botero Design

art of human rights


Philanthropists & Art Lovers


Human Rights & Human Needs


Designing a logo that will continue to help this organization raise funds to help more than one million people around the world.

services provided to Heartland Alliance include:

Logo & Save-the-Date Magnets.

We had the great opportunity to work with Heartland Alliance, a Chicago non-profit organization. I was referred to them by a good friend and colleague of mine — thank you, Lori! Our job was to help them design their brand identity for their annual fundraising Art Against AIDS event. That year’s event was a little different though as they needed to introduce their new name “The Art of Human Rights”. Needless to say, the new logo needed to capture both the event (an art auction) and the human rights aspect. The event took place at the River East Art Center in Chicago on February 26, where the new logo was unveiled in front of hundreds of people.

clients' testimonials.

“Natalia came to me as a recommendation from a colleague. I needed a logo for a local non-profit to use at an annual fund-raiser. The logo needed to capture both the event (an art auction) and the beneficiary (human rights-related programming). Natalia was able to seamlessly move from concept to deliverable, on time and under budget. She’s been a pleasure to work with and continues to remain a go-to for the organization as planning for the event progresses. Her insight and forward-thinking have contributed much more than a mere logo. Natalia’s partnership has been a priceless value-add for the organization.” - Emily Parker / Heartland Alliance’s Junior Board Member / The ROC Group, Consultant

“Natalia's graphic design product is excellent. She is creative, professional, detail-oriented, and great to work with overall. We gave her an abstract idea for our fundraising event — The Art of Human Rights — and she came up with a great logo that portrayed both the art and human aspects. She follows direction and also provides her expertise along the way. On top of all this, she is the nicest person! I would highly recommend Natalia / Botero Design for any graphic design needs.” - Brooke Billings / Heartland Alliance, Director of Special Events