Botero Design

beem patent law firm • design campaign

AUDIENCE

Inventors / Lawyers

INSPIRATION

Historical Patents / President Signatures

AHA MOMENT

Came up with this concept while siting in front of our gate at the airport!

services provided to Beem Patent Law Firm include:

Design and Production of Pocket Folder, Event Invitation, Event Materials, Posters, Title Cards, Social Media, Email Marketing Campaigns, Signage and Name Tags. Creative concept, design and programming of Website.

Visit Beem Patent Law Firm's Website: http://www.beemlaw.com/

Follow Beem Patent Law Firm on Facebook & Twitter

We designed this brand campaign for Beem Patent Law's 41st Congress of AIPPI in August of 2008, but also for their daily-business use. When designing this campaign, we wanted to keep in mind the nature of our client's business: Patent Law.

We were very fortunate to have the inspiration of several original patents and letters, owned by our client, which where signed by former U.S. Presidents, such as Thomas Jefferson; secretaries of state; monarchs; attorneys general; and inventors, such as Thomas Edison. We wanted our designs to reflect not only the history behind this amazing collection, but also our client’s passion and commitment for Patent Law.

We hoped to use a paper stock that would give people the natural feel of parchment, similar to the original patents in their collection. When we found Neenah's Starwhite - Soft Touch, we knew it was the right choice for this project, as it is also FSC and Green-e certified, 100% Pure. Soft Touch was used both on the folder and the brochure's cover. The brochure uses Cougar for the interior page, which is FSC certified as well. Keeping our design intact was important, but so was considering the environmental impact these pieces would have.

client’s testimonial.

“Natalia is an excellent, creative, practical, tasteful artist and graphic designer, with very good sense for high-end commercial and legal markets, the best I have seen in the competitive Chicago, national and international arenas. Her work on the BeemLaw website, brochures, advertisements, folders, and invitations, in electronic and print media, was creative, classy, and well done, much better than anything that my firm and I could have imagined. In addition, Natalia is responsive and prompt, able to work under tight deadlines, and a good manager of her own projects. She understands the big picture while being detail-oriented. Her services are not inexpensive, but fairly priced, and of real value.” - Richard Beem / Beem Patent Law Firm, Owner & Patent Attorney